Adam Smith · Ethan New Media

You've built something that works. Let's make it work even harder, stronger, faster ... w/ AI.

From workshops, to system processes, to custom apps that quietly run in the background.

Book a call >See how it works

Stand-in · full-bleed environmental shot per brief

Real Problems,
Real Businesses,
Need Real People

Not a faceless agency

Elevate

Get your team, even a team of one, confident with AI. Workshops & training.

Navigate

A clear, prioritized map of what actually pays off for your business. No hype.

Multiply

Systems that do the work automatically, so output scales without you in every loop.

Sound familiar?

You keep hearing AI will change everything. You just don't have time to figure out which part is real.

You're running a business, not a research lab. The signal-to-noise on this stuff is brutal, and the clock's ticking.

Every week there's a new tool you're "supposed" to be using, and no time to tell the useful from the hype.

The advice online is either breathless hype or so technical it's useless to an actual owner.

You know time and money leak out through busywork. You just can't stop the machine long enough to fix it.

You don't want another lecture or a course. You want someone who'll actually build the thing with you.

That's the job. Turn "AI is coming for us" into "AI works for us."

Book a call >

The E·N·M Method

One specialist. Three depths. Enter wherever you are.

Elevate, Navigate, Multiply aren't three services to choose between. They're depths of one pool. Wade in with a workshop, or dive to a full build. Start where you are; go as deep as it pays to go.

Shallow end

Elevate Learn it

Get your people, even a team of one, genuinely capable and confident with AI. Hands-on workshops and training that stick, run in your actual tools and workflows, not slideware.

Front door · workshops & speaking

graduates into↓

Mid depth

Navigate Plan it

Cut through the noise. Together we map what AI actually pays off for your business (and what to ignore) into a clear, prioritized plan you could hand to anyone.

Consulting & advisory

graduates into↓

Deep end

Multiply Build it

Put it to work. Custom systems and automations that quietly run the busywork for you, so your output scales without you sitting in every loop.

Automation & custom builds

Not sure how deep you need to go? That's the first conversation.

What I build

The systems that quietly run the back office.

Every build is shaped to how your business already works. These are the kinds of systems I build most.

AI voice & messaging

An AI receptionist

Answers calls and texts, handles the common questions, and books the appointment, including after hours.

Lead capture

Instant lead follow-up

Every new inquiry gets a reply the moment it lands, then a follow-up sequence until they book or bow out.

Systems & automation

Workflows that connect

Your forms, CRM, calendar, and invoicing pass work to each other, so nobody retypes the same details twice.

CRM & RevOps

A CRM you can trust

One clean record per customer and a pipeline that matches how you actually sell, set up or rescued.

Custom AI systems

AI assistants for the busywork

Sorting the inbox, summarizing threads, drafting replies and documents, so you only touch what needs you.

Websites & funnels

Sites that feed the system

Fast, findable websites and capture forms wired straight into your follow-up, not a brochure on an island.

Don't see yours? Most businesses have one repeat task nobody's gotten to. Start there >

The person behind it

I've seen this kind of shift before, and built through it.

In the late '90s, the internet rewrote how every business ran. A generation of companies was built overnight. Some lasted, most didn't. The ones that lasted had something solid underneath.

I've spent 20+ years building that layer: the systems quietly holding a business up. AI isn't magic to me; it's the next evolution of tools I've worked with for decades. That's the difference between knowing how the trick works and just hoping it keeps working.

Adam Smith, Ethan New Media

Ethan New Media Inc. · since 200520+ years in business systemsSystems · integrations · automation

Adam Smith · Ethan New Media

Who it's for

Built for owners who already run something that works.

Plain and honest, because the wrong fit wastes both our time.

This is for you if…

You're a team of one up to ~50, wearing too many hats.
You run a real business (services, clinic, trades, studio, agency), not a side project.
You'd rather have a system built than sit through one more course.
You want AI that pays for itself, not a science experiment.

Probably not the right fit if…

You want a magic button and zero involvement on your side.
You're chasing the newest shiny tool for its own sake.
You need a big-agency retainer and an account manager, not a specialist who builds.
Nothing you do repeats often enough to be worth systematizing (rare, but it happens).

Common questions

The stuff you're probably wondering.

How much does this cost?+

It depends on how deep you go. A workshop is a fixed price; consulting and builds are scoped to the outcome, and priced so the system pays for itself. You'll always know the number before we start, and the first call is free.

How fast will I see something?+

Weeks, not months. We start with the highest-leverage piece so there's a real result early, not a six-month deck that never ships.

Do I need to be technical?+

No, that's the whole point of hiring a specialist. You bring the business; I bring the systems. You'll understand what's running and why, without having to build or babysit it.

What if my business is small, or a bit unusual?+

A team of one is a perfect fit. If any part of your work repeats, it can usually be made lighter. Not sure yours qualifies? That's exactly what the first call is for.

What if the AI gets something wrong?+

Good systems know their limits. We build in guardrails and clean hand-offs to a human, so AI helps where it's strong and steps aside where it isn't. No black boxes.